The Athens-based Vivartia group this week announced that it plans to operate 22 stores – mostly under its Goody’s Burger House and Flocafe Espresso Room brands – in 14 countries outside Greece by the end of 2018.
The group noted its twin growth strategy is an increased presence in European urban markets and high-tourism destinations in Greece. The latter component aims to exploit ever-increasing tourism flows to the east Mediterranean country, as well as a promised reduction of the VAT rate in the food-and-beverage sector – something pledged by both the current mostly leftist government and the center-right main opposition party.
Currently, Vivartia operates 16 stores in 11 countries, namely, in Australia, the UK, Hungary, Cyprus, Egypt, Russia, the Czech Republic, Bulgaria, Albania, the former Yugoslav Republic of Macedonia and Kosovo. Six more outlets are planned overall, in Malta, the UK, Cyprus, Armenia and Qatar.
Its two outlets under its La Pasteria brand are located in Prague and at the Seremetievo airport of Moscow, respectively, in the first half of the year.
Read more at naftemporiki.gr
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
