A targeted promotion event in the British tourist market of Volos and Pelion, which are “unknown” Greek destinations for a significant portion of British travelers, was organized last week in London by the Greek National Tourism Organization of the United Kingdom & Ireland.
The event was held in collaboration with the only specialized t.o for Greece, Ionian & Aegean Islands Holidays, and was attended by 30 professionals from travel agencies and travel platforms that have programs for Greece (Intele Travel, Flee Winter, Not Just Travel, Travel Counsellors, The Putney Travel Company, Ultimate Destinations, Fabulicious Travels, etc.), an editor of the leading professional travel magazine Travel Weekly and a representative of the Greek airline Sky Express.
The destination was presented by the Head of the Greek National Tourist Office for the UK & Ireland, Eleni Skarveli, through an interactive game with knowledge questions about the region, while one guest won a week of vacation in the picturesque seaside village of Pau in Pelion, offered by t.o Ionian & Aegean Islands Holidays.
Ms. Skarveli also extended an invitation to British tour operators to visit the region in order to experience firsthand the activities it offers, its gastronomy and the cultural tradition of the picturesque villages of Pelion, in combination with the Sporades, Meteora or Olympus.
The action aimed to develop and expand Greek tourist products in this market throughout the year, as for 2025, access to this destination from the United Kingdom will be mainly via Skiathos.
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