The value of contactless transactions in Greece has rocketed by a whopping 3662 pct since 2016, according to an announcement issued by MasterCard on Wednesday on the findings of a survey on how Greeks shop for Valentine’s Day, ANA reports.
The survey also indicated that Greeks buck the worldwide trend for last-minute Valentine’s Day shopping, preferring to shop for their significant other in advance and, increasingly, online. Based on the survey, most purchases in Greece linked to Valentine’s Day are made on February 11 (30 pct), while the number of electronic transactions has jumped 48 pct between Valentine’s Day in 2016 and Valentine’s Day in 2018.
A dinner date remains the top choice for a Valentine’s Day gift, in line with worldwide trends that value experiences over material gifts, with the data showing that the number of transactions at restaurants increased 639 pct in the last three years in Greece, while total spending increased by 135 pct.
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