The Municipality of Sparta has approved its tourism promotion program for 2018.
The program includes, among other things, the following:
- – Organization of familiarization trips in cooperation with local bodies and professional associations;
- – Invitation and hosting of travel TV programs;
- – Exploitation of major sporting events taking place in the city such as Spartathlon and Spartan Pace
- – Attraction of international or national conferences in cooperation with professional and scientific bodies.
- – Organization of a Tourism School for training of professionals
- – Advertising in magazines, tourist guides, and especially online
- – Timely and targeted campaigns to attract specific segments of the tourism market eg school tourism
- – Participation in international exhibitions
- – Development of alternative forms of tourism
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