Systematic efforts by the Greek Vineries and Wines Association ‘New Wines of Greece’ to win over the Australian market have yielded results, with Greek wine exports rising 27 pct in value over the last three years (2014-2016), the group reported on Tuesday.
Greek wine has also gained fame among specialist audiences, cultivating hopes for an “export spring” in the near future. Among positive signs, the association cited the high demands among wine and food experts in the Masterclasses on Greek varieties organised in Sydney, Melbour and Adelaide, the success of the Oinofilia wine event held in Melbourne and high coverage by the Australian media, among others.
The head of ‘New Wines of Greece’ Maria Triantafyllou noted Australia was a good choice of target market, while she highlighted the help given by Greek diplomatic authorities in Australia and the Greek-Australian community.
The group’s mission in Australia included representatives of 14 wineries from the major vine-growing areas of the country and organised promotional events held in several Australian cities and areas.
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RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons Copyright: Elisavetch License: CC-BY-SA
Source: ANA-MPA
