In India, the words ‘Greek yogurt’ are most often associated with Epigamia, the first Greek yogurt in India, CNBC reports in the following article:
Manufactured and distributed by its parent brand Drums Food (also behind the delicious Hokey Pokey ice creams) Epigamia is selling 2.5 million products a month in India.
A delicious, 100% vegetarian source of calcium and protein, Epigamia was launched in June 2015.
In ancient Greece epigamia regulated the right of intermarrying into another city-state. It was also a way of formalizing the relationship between different nations.
In 303 BCE, Seleucus I, a general under Alexander the Great, marched an army in India, where he encountered Chandragupta.
The conflict ended with a peace treaty, and “an intermarriage agreement” (epigamia), meaning either a dynastic marriage or a more general agreement for intermarriage between Indians and Greeks.
Read more here.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Wikimedia Commons Copyright: Indian Flag License: CC-BY-SA
Source: CNBC
