TUI is investing in food and authentic experiences, presenting a new travel collection exclusively dedicated to gastronomy lovers.
The new Dine & Discover program is aimed at those who choose food as a key element of their holidays, a trend that is increasingly emerging in modern travel culture.
The collection includes nine destinations with a strong gastronomic identity, including Greece, Spain and Mexico, and collaborates with 20 luxury hotels known for their excellent cuisine.
Each hotel will offer an exclusive experience, such as cooking classes, mixology classes or local tastings, giving guests the opportunity to explore the gastronomy of each place “from the inside”.
These experiences will be automatically integrated into holiday packages for summer 2026, for departures after May 1, while travelers will receive a 15% discount on selected local culinary experiences on the TUI Musement platform.
According to a TUI survey, 39% of travelers prioritize food and outings at local restaurants, while 41% say they would book a holiday with a focus on gastronomy.
