The international exhibition Wine Paris, which will be held in February 2026 near Paris, is preparing to open a new chapter on the global wine map, placing particular emphasis on non-alcoholic wines and spirits. At the same time, the organizers expect an increase in attendance and wider international interest.
With more than 52,000 visitors and 5,300 exhibitors in 2025, the exhibition – one of the largest in the world dedicated to wine – is expected to host 6,000 exhibitors from 60 countries this year, according to the organizing company Vinexposium.
Its director, Rodolphe Lameyse, announced that the 2026 edition will include for the first time an entire section entitled “Be no”, dedicated to non-alcoholic wines and spirits, bringing together 62 producers. “Wine Paris is the celebration of wine — whether it has alcohol or not,” he said, stressing that, in the face of a decline in wine consumption, non-alcoholic beverages, whose demand is growing, could be one of the ways out of the crisis.
Producer Coralie de Bo?ard, owner of Ch?teau du Clos de Bo?ard in Burgundy, shares this position, having already turned to producing non-alcoholic wines. “It is a lever for growth, a breath of oxygen, without renouncing traditional wine,” she noted, insisting that “the term wine must remain in the bottle.”
According to award-winning sommelier Laurent Derh?, “at the table we consume less, but better.” As he explained, the increased demand for “no-low” drinks – without or with little alcohol – is mainly linked to health concerns, while Generation Z is now looking for “full awareness and participation in the meal without sacrificing enjoyment.”
It is worth noting that for the first time this year, major restaurants in France are including alcohol-free wines on their lists, an example of the shift taking place on the global gastronomic scene.
According to a recent Ifop barometer for the Vin & Soci?t? association, 77% of French people now say they drink wine, compared to 85% in 2019, while this year’s harvest is expected to be lower than the average of the last five years, due to the heat and drought that hit the country.
