Germany remains the leading honey market in Europe and one of the largest globally. According to a study by the Office of Economic and Commercial Affairs in D?sseldorf, per capita consumption exceeded one kilogram per person in 2024, confirming the products strong presence in the German diet.
Honey is the second most popular spread in the country after jam and is used both in everyday consumption and in confectionery and bakery products. Overall demand shows stability with minor fluctuations and is expected to remain around 85,000 tons in the coming years. At the same time, the trend away from less nutritious options and the shift toward more natural sweeteners further strengthens honeys role as a healthy alternative to sugar.
However, domestic production is insufficient to cover consumption, making imports necessary. Germany has long remained a net importer of honey (HS Code 0409), while international suppliers play a crucial role in supplying the market.
The position of Greece
In 2024, Germany imported approximately 72,100 tons of honey with a total value of 209 million and exported 19,900 tons worth 104.5 million, resulting in a deficit of 52,200 tons (104 million). Of total imports, 57% came from third countries and 43% from EU member states.
Within this environment, Greece ranked 15th in terms of value and 20th in terms of volume of exports to Germany. Greek exports amounted to 3.8 million and 672 tons (a 1.8% share by value and 0.9% by volume). At the same time, a significant decline of 34% was recorded in both value and volume compared to 2023, following the strong performance of 2022 (6.97 million and 1,300 tons).
Despite the recent downturn, compared to 2010 the value of Greek honey exports to Germany has almost tripled, with an average annual growth rate of 7.7%. Therefore, although the year was challenging, the long-term trend remains upward, and Germany continues to be a key market for Greek honey.
