Greek National Tourism Organization (EOT) will participate in 22 international tourism fairs during the first half of 2016.
The decision was taken by Deputy Minister of Economic Development and Tourism Elena Kountoura and Minister of Economy, Development and Tourism George Stathakis.
Furthrmore, EOT approved individual actions under an advertising promotion program in Germany with Tour Operators Attika Reisen and Medina Reisen at a cost of 21,420 Euros.
Promotion program in Germany
The actions relate to the following:
-Attika Reisen: Advertising Campaign in the «Fr?hst?cksfernsehen» morning show, on SAT1 TV station for one week within this month. The screening will include 10 appearances of a special 15 seconds spots with logo EOT’s logo displayed at the end and a competition with a lottery ticket for a trip to Greece. The cost for implementing this advertising action is 15,470 evro.
– Medina Reisen: Create two promotional flyers for Greece and printing 25,000 pieces of each, which will be distributed to the Tour Operator’s customers as well as travel agencies. The charge for implementing this advertising action is 5,950 euros.
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