A study released by PayPal and Data Insight shows that online behavior of Russian tourists is stable and hardly depends on macro economical fluctuations.
According to the “eCommerce and ePayments markets in Russia : trends, analytics, perspectives payments” study, P2P and cross-border take the lead in growth with a large percentage of recent bookings and payments carried out online (46% of airfare, 49% of train tickets and 31% of hotel reservations).
The main conclusions of the study can be summarized as follows:
- Transition to online: payments, P2P and cross-border take the lead in growth
- Online behavior is stable and hardly depends on macro economical fluctuations
- Books and electronics are the most popular categories of goods sold online
- Online payments are as normal as paying with a bank card in offline shops
- Women in Siberia pay online more often than women from Moscow
- Some of us still need transportation to get to a bank
- Bank services take up on the average 31 hours per year
- The fastest-growing method of payment are eWallets
- Online payments add comfort and save time
- The share of e-money in our budget is growing, albeit slowly
- Mobile payments and shopping have become a norm
- P2P transfers are growing actively
- Simplicity of online-payments break down barriers for personal business
- Young married men are most active in using the Internet for personal income
See full study here
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