The new targets for Greek tourism are 35 million arrivals and €20 billion revenue by 2021, according to the updated roadmap presented today by PwC-REMACO’s Leonidas Papaioannou at the 15th Tourism & Development Conference of the Greek Tourism Confederation (SETE).
Furthermore, the Greek tourism industry has the potential to contribute 43 billion euros to Greece’s GDP by 2021, creating 1 million new jobs directly or indirectly linked to the industry, according to data presented at the conference.
SETE President Andreas Andreadis noted that tourism was ready to turn a new leaf, but clarified that the danger of thousands of small and medium-sized tourist-related businesses vanishing due to policies of over-taxation was a real threat.
Studies conducted by PWC and REMACO, showed that investments worth 6.5 billion euros till 2021, as well as the building of new infrastructure by the state and hotel investors were necessary prerequisites to enhance the aggregate revenue generated in the industry.
The President of SETE stressed that although expectations on foreign arrivals had been exceeded, this did not reflect revenues and repeated that it was imperative that the Greek government lowered taxes to boost the competitiveness of Greek tourism.
Ever-increasing challenges
The theme of the 15th Tourism & Development Conference of the Greek Tourism Confederation (SETE) which takes take place on October 17-18 at the Divani Caravel Hotel in Athens is “New Data & Future Challenges”
This year’s conference focused on the “next day” for Greek tourism entrepreneurs and employees and stress the development strategy the sector should follow in order to overcome the ever-increasing challenges in its effort to remain competitive.
SETE’s Institute (InSETE) also presented tourism industry studies in parallel workshops. The workshops took place on the first day of the conference under three parallel themes: “Travel Products”, “Planning and Environment” and “Institutional Issues”.
Tornos News is among the communication sponsors of the 5th Tourism & Development Conference of SETE.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
