ABTA’s Holiday Habits report 2016 suggests that Britons are feeling fairly optimistic about holiday spending for the year ahead.
Almost a quarter (24%) of holidaymakers expect to spend more on holidays in 2017, while only 16% say they expect to spend less. These responses track very closely to last year suggesting the positive sentiment from 2015 has continued into 2016. The main reason that people expect to spend more is because they are planning to take the trip of a lifetime (24%).
This is particularly true of 18-24 year olds, with over a third (35%) citing this as the reason.
The second most popular reason (23%) is that holidaymakers want to make sure they get the destination of their choice, with families more likely than average to cite this as a reason. When it comes to types of holidays people are planning, city breaks, beach holidays and all-inclusives look set to continue to top holidaymakers’ lists in 2017. Over half of all holidaymakers (52%) are planning to take a city break, while 44% expect to take a beach holiday.
All-inclusive holidays look like they will be a popular choice for next year. This type of holiday is particularly appealing to young families, with 35% of this group saying they plan to go on an all-inclusive next year, compared to 25% of all holidaymakers.
The findings also indicate that people are feeling bolder about their choice of destinations and are keen to explore new places. Over a quarter of all holidaymakers (26%) say they are very likely to visit a country they’ve never been to before, compared to 18% who said this last year. 29% say they will go on holiday to a new resort or city (even if they’ve visited the country before), up from 23% last year.
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