The UK’s heatwave is forecast to last another month — meaning many Brits will leave it later to book their 2018 summer holiday, travelmole.com reports in the following article:
Traditionally, good weather in the run-up to the peak season means a bookings slowdown, while bad weather leads to a rise in searches for overseas holidays.
For example, in July 2012, poor weather in the UK led to an increase in the number of British people heading overseas, in spite of the economic downturn. Thomson said searches for overseas holidays in June 2012 were up 20% year-on-year.
The Met Office says the good weather the UK is currently experiencing is expected to last during the next two weeks, with only a few showers forecast overnight on Tuesday and later in the week.
High pressure is expected across the UK for the whole month with plenty of dry, sunny weather and above-average temperatures.
Good weather and the World Cup are keeping people at home
England’s World Cup performance is also a critical factor.
Former ABTA president and Advantage chief executive John McEwan argued: “I suspect the good weather and the World Cup are keeping people at home at the moment.
“I do expect though that we will see more bookings from mid-July onwards as the football finishes – maybe even earlier if England go out!”
In May, Deloitte global head of travel and aviation Graham Pickett told the Barclays Travel Forum the 2018 lates market would be ‘challenging’ with ample supply around.
He added that, while ‘consumer confidence remains high, leisure spending is dwindling’.
ABTA notes its research shows bookings are healthy for summer 2018.
Read full article at travelmole.com
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