28 October, Madrid, Spain – The World Tourism Organization (UNWTO) has demonstrated its support for the C?te d’Ivoire tourism sector, participating in a key high-level round table discussion in Dubai and recruiting Ivorian footballing legend Didier Drogba as the newest Ambassador for Responsible Tourism.
UNWTO Secretary-General, Mr. Zurab Pololikashvili, participated at a resource mobilization round table at the invitation of H.E.Mr. Siandou Fofana, Minister of Tourism and Leisure of C?te d’Ivoire. This meeting was one of a series of donor round tables organized by the Ministry as it works to finance the ambitious “Sublime C?te d’Ivoire” tourism development strategy. Also in attendance was H.E.Mr. Patrick Achi, Secretary-General to the Presidency of The Republic of C?te d’Ivoire, highlighting the country’s commitment to UNWTO’s mission.
The “Sublime C?te d’Ivoire” strategy, which will run until 2025, is aimed at making C?te d’Ivoire the fifth largest tourism hub in Africa. The country hopes to welcome more than 4 million tourists a year within the next six years. To help C?te d’Ivoire achieve this goal, UNWTO will offer its expertise and support, with a particular emphasis to be placed on diversifying the tourism sector and encouraging international investment.
A vast range of tourism projects was presented by the Ministry of Tourism and Leisure of C?te d’Ivoire, which culminated with the signing of pledges worth just over $5 billion.
UNWTO proudly encourages C?te d’Ivoire to continue its effort to attract investment to support the growth of the tourism sector. As such, H.E.Mr. Siandou Fofano, Minister of Tourism and Leisure of C?te d’Ivoire, announced that the country will host, in collaboration with UNWTO, a tourism investment forum in February 2020 to provide a platform for investment opportunities in the tourism sector in C?te d’Ivoire and in Africa in general.
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