A new collaboration aimed at promoting Athens as a destination in the Canadian market was launched by the Athens municipality’s official digital guide to the city, “This is Athens”, which is the main pillar of the Athens Municipality Development and Tourism Promotion Company (EATA), ANA reports.
It will be working with the Canadian firm Reach Global Marketing, which specializes in tourism and has significant international experience in destination marketing.
Through this partnership, the strategic goal is to “open up” to the Canadian market to attract even more visitors to Athens, as soon as conditions permit.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
Photo Source: Athens Walking Tours
