Athens | Opening to the Indian market by Municipality and International Airport – hosting 15 Indian agents and journalists
In the context of the implementation of the integrated strategy of promotion and promotion of Athens in new markets and the further tightening of relations with the growing tourist market of India, the Convention & Visitors Bureau of the Municipality of Athens (This is Athens-CVB), in collaboration with the International Airport Athens “Eleftherios Venizelos” and the support of Gulf Air, organized a familiarization trip with 15 representatives of the Indian tourism market and journalists representing reputable Indian media.
During their three-day visit in mid-December, the representatives of the tourist market had the opportunity to tour the festive Athens and visit the most important cultural monuments, as well as the modern landmarks of the city.
At the same time, they had the opportunity to learn about the rich tourist products and infrastructure of Athens, to enjoy the Greek gastronomy and hospitality, and also the multitude of leisure options that the city offers even during the winter months.
The visit took place in the context of the cooperation between the Convention & Visitors Bureau of the Municipality of Athens (This is Athens-CVB) and the Athens International Airport, with the aim of “opening up” the emerging tourist market of India, as well as the creation of a direct flight. The familiarization trip is just one of the many actions of This is Athens CVB and Athens International Airport for the Indian market, while actions are planned for the coming months that include the participation of the Greek capital in India’s largest tourism exhibitions such as OTM India.
The Managing Director of the Development and Tourism Promotion Company of the Municipality of Athens (EATA), Epaminondas Mousios, noted: “The initiative of This is Athens and Athens International Airport is part of the city’s general targeting towards new, emerging markets, such as India. With this familiarization trip, Athens was shown to Indian professionals, who saw most directly the significant potential of the city in the field of conference tourism, leisure travel, weddings, and also film productions”.
The Director of Communications & Marketing of Athens International Airport, Ioanna Papadopoulou, said: “Just before the end of 2023, a record year in terms of traffic for the airport and the city of Athens, we were very pleased to host a few days ago in our city, in collaboration with This is Athens-CVB, the representatives of the Indian market, whose development is a strategic priority for the Athens airport. With common goals and in the spirit of synergy for the touristic future of our destination, we are dynamically advancing our actions in the Indian market which, with each step, knows better and better and enjoys the Athenian experience”.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
