The political situation in popular holiday destinations significantly influences Germans’ travel decisions, according to a YouGov survey on behalf of the Federation of German Tourism Businesses (BTW). Specifically, 45% of respondents said that they are influenced by political developments in the destination when planning their vacation, a percentage that ranks this issue among the most important factors, right after the increase in travel costs (54%).
The need for security and financial concerns is particularly strong among family travelers, who appear more sensitive to changes in the environment, whether it is geopolitical issues or price increases.
The findings were presented ahead of the 26th Tourism Summit in Berlin, which focuses on three key issues: political change after the federal elections, international crises, and the need for innovation in tourism. As part of the summit, YouGov asked 2,020 consumers whether these issues are affecting their travel habits.
Expectations from politics – Cheaper flights and better rail connections
The governing coalition of the Christian Democrats and Social Democrats has committed to measures that could improve both the state of the tourism industry and the experience of visitors. Almost two out of three respondents expect government interventions to have a direct impact on their daily lives, and especially on their behavior as travelers.
Specifically, 26% say they expect a reduction in fees and taxes on air transport, while the same percentage hopes for investments in the rail sector, which could make travel within Germany more comfortable and affordable.
Shifting trends in long-distance travel – Asia wins, America loses
More than 50% of Germans plan to take at least one trip to a European country or North Africa this year. At the same time, one in two people says they will take at least one trip within Germany. When it comes to long-distance travel, interest is shifting more towards Asia, with around 7% choosing it, while just 5% are planning a trip to the Americas. According to the survey, there is a clear shift in interest from West to East.
Notably, 17% of respondents do not plan to travel at all in 2025.
Shorter family vacations – Lower costs
Long-distance vacations seem to be on the decline, especially for families with one or two children. The traditional two-week break is now being replaced by shorter trips. Most family travelers plan to spend between four and nine nights on their main vacation this year.
At the same time, one in five participants said they will spend less money on travel compared to last year, which is also linked to the fact that a similar percentage will travel less frequently in 2025.
There is also the opposite trend
Despite the general picture of restraint, there is no shortage of consumers who say they will travel more and spend more money on their vacations. One in ten plans to increase either the number of trips or the expenses related to them. This is especially true for households with a net monthly income of more than 4,000 euros.
Finally, almost half of the participants (44%) said that their travel profile will not change significantly compared to 2024, maintaining the same habits and preferences.
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