The Polish travel market has already opened sales for the summer of 2026, with early data showing strong interest in first-minute deals. According to industry analysts, buying an organized travel package in August – September 2025 could prove to be one of the most profitable moves for consumers.
When booking through a travel agency, customers usually pay only 5–10% of the total value, with the remaining amount paid approximately 25 days before departure. Thus, the financial commitment is limited, while the profit from future price increases can be significant.
Last period, in 2025, travelers who booked in advance paid an average of 14% lower prices compared to those who bought their vacations at the last minute. In some cases, the advance payment yield exceeded 100%, a multiple of the annual return of the WIG20TR stock index.
Destinations and prices
According to Polish market data, average prices for trips in early August 2026 are already PLN 530 lower than last year, i.e. more than 9%.
The largest decreases were recorded in Sicily (-PLN 1,039), Malta (-PLN 667) and Sardinia (-PLN 604).
On the contrary, increases are observed in Turkey (Dalaman +PLN 567) and Halkidiki (+PLN 412).
In the last two years, Albania has emerged as the most expensive destination (+PLN 1,002), while Greece has also shown an increase (+PLN 271).
Competition among agents
In the package travel market, among the country’s tour operators, TUI Poland maintains its leadership, with 56 offers that stand out for their low prices. Itaka follows with 32 and Rainbow with 30.
The conditions are favorable for maintaining competitive prices: exchange rates remain positive, while the price of aviation fuel has fallen by 19.8% year-on-year. This allows tour operators to offer packages at attractive levels.
What it means for the traveler
Experts emphasize that even a small advance payment of PLN 200–300 today can lead to savings of several hundred PLN per person or even thousands for families.
Conclusion: early booking for the summer of 2026 not only ensures lower prices and hotel availability, but is also a “smart” way to invest savings – a trend that is expected to be of particular importance for Greece, which remains among the top choices of Polish tourists.
