The GNTO UK & Ireland Service is implementing a targeted strategic cooperation program with Travelzoo UK, one of the most important tourism platforms internationally, with the aim of promoting Greece in the British market as a modern, sustainable and authentic high-value destination.
The central pillar of the cooperation is the “Greece Showcase” action, a premium digital campaign of inspired content developed by Travelzoo for the months of September-November 2025 and aimed at further strengthening Greece’s position in the consciousness of British travelers, showcasing in a modern, digital way the diversity, authenticity and sustainability of its tourism product.
Already, for the period 2024-2025, our country is among the top three destinations for Travelzoo members, a fact that confirms its momentum in the British market.
The dedicated landing page on the Travelzoo platform, which includes rich thematic content for Greece.
The campaign includes a special landing page on the Travelzoo platform with thematic content exclusively for Greece, rich in photos, videos, and narratives (https://www.travelzoo.com/uk/custom/discover-greece/), as well as promotion through social media and direct email, with a total reach estimated at 7.2 million impressions. At the same time, the campaign focuses on thematic axes such as culture, gastronomy, nature, wellness and authentic experiences, offering connectivity with travel service providers and the possibility of boosting tourist demand during off-peak (shoulder season) and immediate booking (last minute).
GNTO participation in the special event “Mamma Mia! The Party”
In parallel, GNTO participated on 12 October 2025 in the special event “Mamma Mia! The Party”, which took place at the O2 in London for 500 selected Travelzoo subscribers. This participation was used as an opportunity to emotionally connect the British public with Greece, through a theatrical and gastronomic concept inspired by the Greek island landscape, while it was accompanied by digital communication before and after the event, supporting the promotion of holiday offers for Greece and interactivity with the platform’s members.
The senior global executive and general manager of Tracelzoo UK, James Clarke, and the head of the GNTO Service for the UK & Ireland, Eleni Skarveli, address the special event “Mamma Mia! The Party”.
Travelzoo, with 4.5 million members in the UK and 30 million worldwide, offers them selected travel deals, holiday packages and leisure experiences at preferential prices. At the same time, it has high expertise in creating inspiring and targeted content, while working with more than 350 destination promotion organizations around the world.
