GNTO at Travel News Market 2025 – Swedes seek Greece’s “hidden gems”
Greece and the Greek National Tourism Organisation (GNTO) successfully participated in Sweden’s leading B2B travel exhibition, Travel News Market 2025, which took place on 27 November 2025 at the Avicii Arena in Stockholm.
The Greek presence was strengthened by the participation of the Region of Central Macedonia, the Tourism Organizations of Thessaloniki and Halkidiki, the Pieria Tourism Development and Promotion Organization (POTAP), Karpathos, Santorini and the Region of Peloponnese.
Snapshot from the exhibition.
The B2B event was organized for the 9th year by the reputable online travel magazine RES TRAVEL MAGAZINE and the professional travel website TRAVELNEWS.
Travel News Market is the largest B2B travel event in Sweden, offering destinations, hotels, DMCs and inbound travel agencies the opportunity to network with members of the Travel News Buyers Club, such as travel agents, tour operators, event agencies and MICE professionals from across the Nordic region who, through B2B meetings, seek new destinations and tourism products for Scandinavian travelers.
The aim of GNTO’s participation was to present and promote Greece to a specialized audience as a year-round destination for experience-based travel and leisure, in line with the communication strategy of the Ministry of Tourism and the GNTO.
Snapshot from the meetings.
During the professional meetings held by the GNTO Scandinavia Office with key figures of the Swedish tourism market, the steadily increasing interest of Scandinavians in Greece was confirmed, with particular attention focused on thematic tourism products and Greek destinations that are less well-known to the general public (hidden gems).
After the event, a reception with buffet and Greek food was held at the pavilion for selected partners and media.
