Google announced at a press conference on Wednesday that it supports the initiative “Grow Greek Tourism Online.”
In cooperation with the Economy, Development and Tourism Ministry and the National Greek Tourism Organisation (EOT) as well as the Greek Tourism Enterprises Association, Google announced the implementation of a free web education platform for tourism.
Through a wide range of topics, the users will have the opportunity to be trained on how they will upgrade their presence on the web. Moreover, the users will be able to select an adapted education plan and receive a certificate by GGTO initiative and IAB (Interactive Advertising Bureau) Europe.
Education programmes
All local enterprises, tourism professionals and those who want to develop their potential offered by the web can be informed in detail by the education programmes available in their region via the official website of the initiative –greektourism.withgoogle.com.
A group of Online Advisors educated by Google will travel in Greece to discuss with the local tourism businesses.
Meanwhile, web searches under the name “Travel to Greece” increased by 19 percent in comparison with 2015 and 72 percent through mobile phones.
Nevertheless, the Greek tourist enterprises do not take advantage of the web’s potentials since only 8 percent of the hotels and hosting accomodations use the web to accept reservations through their website.
Support from National Greek Tourism Organisation
EOT Secretary General Dimitris Trifonopoulos, pointed out during today’s event:
“EOT supports this initiative by Google since educating the sector’s entrepreneurs in digital technology is one of the key components of the policy mix that we follow to strengthen Greek tourism. The Grow Greek Tourism initiative. which is supported by visitgreece.gr, fully coincides with our communication objectives and the national tourism policy. In this context, EOT incorporates all innovative online tools. Visitgreece.gr attracts more than 11 million unique users, our page on Google plus (G +) is a global case study due to the high annual growth, estimated currently at 2.5 million users, its facebook page has more than 680,000 friends and pinterest attracts ever more followers.”
Source: ANA/MPA
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
