Five international social media experts will present key practices for tourism businesses in Social Media in Tourism Conference to be held Monday April 11 in Athens.
50% of professionals in the tourism industry believe, according to a survey by Deloitte, that their businesses lag behind the competition in terms of their presence in digital media. At the same time, 52% of Facebook users say that their plans for holiday influenced by the photos and the comments of their friends.
Kaspar Strandskov, specialist of online digital marketing, will speak about the secrets of the correct use of Instagram as part of an integrated online strategy.
Nigel Camp, video expert, will explain the importance of video to maximize its online business projection. In addition, through a practical one-hour workshop, will present techniques for creating professional quality video with the standard smartphone.
Peter Minkjan, one of the leading “experts” of Facebook in Europe, will talk about the secrets of successful exploitation of the popular platform of tourism brands.
Michael Kessler, Sales Vice ReviewPro, will present eight strategies to build successful international hotels to improve their ranking on TripAdvisor, and ways to minimize the negative reviews.
Vincent Ramelli, CEO of Wihp Hotels, will explain the foundations of a successful meta-search strategy, capable of multiplexing direct bookings.
During the conference selected best practices Greek hotels, travel agencies and tourism promotion organizations will also be presented.
For more information about the speakers and the topics of the conference, visit www.socialtourismconference.gr.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
