E-commerce turnover is expected to triple totaling 15 billion euros in 2020, helped by the pandemic crisis, but this growth is not equally distributed, the Institute for Small- and Medium-Sized enterprises of the Hellenic Confederation of Commerce and Entrepreneurship noted in a survey released on Monday, ANA reports.
The survey, conducted on the occasion of Black Friday, said that “ Undoubtedly, large retail players have been mostly favored by the impressive increase in e-commerce. On the other hand, smaller enterprises record a significant gap in comparison with larger enterprises, however, they manage to find ways to respond to this challenge”.
Over 70 pct of smaller enterprises have Internet access, 36 pct have an active web page, and more than 55 pct an active page on social media, the survey said. The survey was conducted on a sample of 500 enterprises in retail commerce in the period November 16-25.
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