Online sales on Black Friday 2017 surpassed all expectations worldwide, according to figures provided by shopping platform Picodi.
On 24 November 2017, consumer activity rose by 624% compared to an average day. Last year the increase was 619%.
According to Picodi, the most active users came from Pakistan where the number of transactions grew by 11,525%.
Consumers in Greece using Picodi also bought more than usual. The number of sales rose by 2,600% during Black Friday.
Nevertheless, this figure is less impressive than Black Friday 2016, when trading increased to 7,293%.
The average shopping cart value was €96.97, which was €11.49 more than last year’s €85.48.
The average discount rate in Greece during Black Friday rose to 53%.
The products that were most demanded this year were electronics, fashion and books.
Plaisio, Zara and Public were on the list of the most popular stores.
As for the devices used for online shopping, most consumers from Greece purchased through computers and laptops (50%), 43% through smartphones, and only 7% used tablets.
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Photo Source: Wikimedia Commons Copyright: janeb13 License: CC-BY-SA
Source: greekreporter.com
