Implementing strategic planning in accordance with the tourism ministry’s 10-year plan was the focus of a discussion held during the 13th Meeting of the Regional Tourism Council, ANA reports.
Greek Tourism Minister Haris Theoharis informed the council about the important transnational contacts and new collaborations in the field of tourism, as well as about the results of his recent visit to Israel. He also referred to the launch of the strategy of the ministry’s 10-year plan in the midst of a particularly difficult year, in terms of the challenges and competition.
Regarding the strategic plan, especially for the current year, Theoharis explained that the three pillars for opening up tourism are:
a) the promotional campaign, through the GNTO
b) internal health protocols, which Theoharis said will be adjusted to correct any dysfunctionality so that businesses can operate even better
(c) travel protocols
He pointed out the importance of the Destination Management and Marketing Organisation (DMMO) for the further improvement of the domestic tourism product, through long-term cooperation of the private and public sector, with strategy and promotion as its key axes.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
