The business world’s “Black Friday” hype has now begun to engulf consumers in Greece, who are eager to take advantage of the special sales offered annually by retailers, according to greekreporter.com.
The Black Friday phenomenon began in the United States, as the day after Thanksgiving gradually became the official first day of shopping for the Christmas season. It received its name from the fact that sales from this one day alone allowed retailers to go “into the black,” or make a profit, for the entire year.
Introduced to Greek consumers in 2015, with most electronics stores jumping on the bandwagon, only seven years later it has turned into an annual event for most retailers in the country.
Coffee bars, souvlaki restaurants — and even a funeral service — are now offering discounts on this day, devoted to shopping until you drop.
The funeral home Boukouras, based in the northern city of Thessaloniki, is continuing its participation on Black Friday for a third year, promising discounts on selected coffins.
This year’s Black Friday market value will reach 120 million euros, with one in 5 consumers taking part with an average spending of 146 euros, the Association of Business and Retail Sales of Greece SELPE said in a consumer survey released on Monday.
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