“The consumer and not the product is now at the center of commercial strategy,” Ken Hughes, an expert on matters of consumer behavior and experience said addressing the “The Future of Commerce” event organized by the Athens Chamber of Commerce and Industry EBEA.
Hughes noted that the metaverse will include almost all the operations of the physical world, and changes will be constant, with personalization and interaction being the dominant trends in commercial transactions “where everyone addresses electronic devices for any questions”. He added that commercial companies must be flexible and easily adaptable to the future becoming more customer-oriented.
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