The bimonthly July-August 2025 issue of the most important magazine for luxury tourism and lifestyle in France, Désirs de Voyages, was released with a special tribute to Santorini.
The report is signed by the travel editor, Magali Frère, who visited the island from May 8 to 13, 2025, as part of a press trip, organized by the French National Tourist Office with the valuable assistance of the Municipality of Thira and the President of the Municipal Council, Georgia Nomiko.
“An island like no other”
The 6-page tribute entitled “The best of Santorini – The impressive island of the Cyclades” presents all the aspects of luxury, wellness and well-being that the island offers, as well as the excellent gastronomy with its unique variety of wines, which make it a land of flavors for the French public.
“It is undoubtedly the most famous of the Cyclades, the postcard island par excellence. With its volcanic beaches and its black and pale rocks, on the highest peak of which small white villages “stand”, it is like no other, the editor characteristically notes.
Leading magazine for luxury travel
Désirs de Voyages, with its printed and online edition, is aimed at an audience with high purchasing power and a higher socio-economic level. The readership is mixed (58% women – 42% men), mainly urban, over 35 years old, who travel three or four times a year to medium or long-distance destinations, either as a family, as a couple, or individually, seeking new and authentic travel experiences with a focus on luxury and well-being. They are loyal customers of specific destinations (repeaters), while showing a strong interest in Greece.
The magazine is circulated in 70,000 copies (with frequent reprints of 20,000 copies when it runs out), with its issues remaining in circulation for three months after their publication and readership exceeding, in total, 180,000 people. It is also sold by the popular digital kiosks of Cafeyn, Fnac, Apple, Viapresse, Tourabo, etc., while in addition to France, it is also available in other French-speaking countries, such as Canada, Switzerland, Luxembourg, Belgium, Tunisia, Morocco, the overseas islands of France, etc. Since September 2023, online sales have increased by 39%, and it is the second most downloaded magazine in France, after GEO. At the same time, its website is visited monthly by over 55,000 unique users.
