TripAdvisor’s latest TripBarometer study reveals the following key global travel trends for 2016:
- Thirty-three percent of global travellers plan to increase their travel budgets in 2016, with 49 percent saying they’ll spend more because they feel as though they and their family deserve it
- Special offers determine the choice of destination for one in two travellers
- Sixty-nine percent of travellers plan to try something new in 2016 – millennials1 are even more adventurous with 82 percent saying they will try something new next year
- Seventy-five percent of global travellers consider their smartphone their top travel essential, even ahead of toiletries (69%)
- Sixty-nine percent of travellers will look elsewhere if a hotel does not have air-conditioning, making it the number one deal-breaker for booking decisions, ahead of the property’s wifi offering (46%)
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