The South Aegean Region has announced the launch of a new tourism campaign for the Greek island of Kos entitled “Kos Made Of Summer” and designed by the regional authorities in collaboration with the Greek Tourism Confederation (SETE) and Marketing Greece.
The campaign was officially announced by the Region’s vice governor of tourism Ms. Marietta Papavasileiou and is entirely funded by the South Aegean Region as part of its three-year tourism strategy.
“A special tourism promotion plan was designed for Kos, due to the particular conditions prevailing on the island that have hurt its tourism reputation”, she noted during the new campaign’s presentation on Kos last Wednesday.
Its goal is to identify and promote the region’s tourist product through a specially designed and integrated set of actions focused on target markets.
The new strategy will also serve as a communication umbrella for all of the region’s islands since each one will have the opportunity to promote itself in accordance to its unique features.
Kos is one of the Aegean islands where demand was declining due to the influx of refugee arrivals by sea since 2015.
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