In February 2016, IPK International surveyed outbound travelers in 42 countries in Europe, Asia, Middle East, North and South America (covering approx. 85% of the world outbound travel demand) in order to ascertain “how the current terror attacks and terror warnings are influencing the travel behavior in the next 12 months”. The study’s data is based on surveys representative of the population carried out in the scope of IPK’s World Travel Monitor®, the world’s largest primary international study on international travel behavior.
The report gives a clear picture on the changes in travel behavior that can be expected in the source markets in 2016 and contains a wealth of vital information including:
- In which source markets the terror threats will strongly influence the travel planning/travel behavior in the next 12 months (terror-sensitive markets) and in which source markets not (terror-resistant markets)?
- Which target groups are most terror-sensitive?
- What kind of reactions/changes in travel behavior are to be expected due to the terror threat?
- If there will be a decrease of outbound travel, and therefore an increase of domestic travel?
- Which role the aspect of “safe” travel destinations will play regarding the travel decision?
- Hence, which travel destinations are currently perceived as “safe” and which are not?
- Thus, which travel destinations could profit from their “safety image” as a demand driver and which ones should try to improve their image to avoid losing demand?
- Which transportation means are seen as safe, and which are not?
The information obtained from this report will allow destinations and other tourism players to adjust their marketing activities to the changed conditions in the individual source markets and thus lessen or even prevent negative development.
The report includes results for the total European, Asian, Middle Eastern, North and South American source markets as a whole as well as for each of the following 42 source markets: Germany, Great Britain, France, Netherlands, Italy, Spain, Switzerland, Belgium, Austria, Norway, Greece, Turkey, Russia, Poland, Czech Republic, Slovakia, Hungary, Croatia, Slovenia, Serbia, USA, Canada, Mexico, Brazil, Argentina, Chile, Peru, Ecuador, Colombia, Venezuela, Uruguay, Japan, China, Hong Kong, South Korea, India, Indonesia, Australia, United Arab Emirates, Saudi Arabia, Qatar, Israel.
The safety image was asked in all 42 source markets for the following important travel destinations: Germany, Switzerland, France, Italy, Spain, Turkey, Greece, Croatia, Austria, Great Britain, Netherlands, Denmark, Belgium, Sweden, Poland, USA, Canada, Mexico, Brazil, Peru, China, Thailand, India, Australia, Dubai, Abu Dhabi, Qatar, Saudi Arabia, Oman, Jordan, Israel, Egypt, Morocco, Tunisia.
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