It’s just starting to warm up in most parts of Europe, but our latest Global Travel Insights Report is out with the latest stats on where Europeans are looking to kick off their summer travels. Based on Sojern’s findings, here are three tips for travel brands looking to reach Europeans as we move into summer.
Finding 1: They are looking to leave at the beginning of June.
The top departure dates for European travellers are the first three days in June. Because really, what better way to kick off the summer season than with a trip?
Tip: Start your summer campaigns now. Don’t wait, or you’re likely to miss this rush of in-market travellers looking to leave the first few days in June.
Finding 2: They are staying close to home.
The only non-European location in the top June destinations searched so far is New York City. Whether it’s a mix of the preferable exchange rates, political uncertainty further afield, or simply the want of a shorter travel time, early planning Europeans are largely staying within the continent to kick off the summer holidays.
Tip: If you are a long-haul destination used to being a favourite among Europeans, you’re at risk of losing them to more immediate locales. But it’s not too late to lure them back! New York could be an alternative to London or Paris, while Cancun could be an option for those looking to travel to Malaga or Ibiza. Find those travellers, and offer up enticing deals to attract them to your destination or offering.
Alternatively, European destinations considered off the beaten track could also benefit from reaching these travellers, inspiring them to visit less-touristy alternatives.
Finding 3: Early searchers looking to travel long-haul are going for awhile.
Nearly two-thirds (61%) of Europeans searching for long-haul trips are looking to be away for 12 or more days.
Tip: Travel is a very considered purchase, meaning people spend a lot of time and money planning. People looking to be away from home for an extended period of time need to be ‘wowed’ before they commit to spending those resources with your brand! So make sure your marketing is highlighting your absolute best.
One of the most effective ways to do this is through Facebook. With Facebook, you can create captivating video, carousels showing off your best assets, and inspirational messaging to ensure those in-market travellers book with you.
Read more here.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
