Greece is a country with major advantages and exciting features that anyone would want, brand strategist Peter Economides argued in an interview with the Athens-Macedonian News Agency (ANA) radio station ‘Praktoreio 104.9 FM’ on Saturday.
“Greece is full of treasures,” noted Economides, a Greek expatriate who ranks among the most successful professionals in his field, describing both the global conditions and the market where Greeks must promote their products, services and the country’s image.
According to him, the strongest “weapon” that Greece has for this purpose is the way that Greeks live their lives. “What Greece has is a knowhow that pivots around life itself,” he said, noting that the country must promote its many, alternative and chiefly unknown attributes, in addition to the classic associations with the sun, sea, antiquities and the rest.
Read more at thenationalherald.com
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
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