“If we don’t reform, we will sink,” Yiannis Retsos, president of the Association of Greek Tourism Enterprises (SETE) declared on Tuesday, addressing the annual congress on “Tourism in Transition: #someTHINKdifferent”.
Addressing executives of the tourism industry, Retsos pointed out that the tourism sector was at a crucial crossroads where the future of tourism demands innovative strategies and detailed planning to exploit all the opportunities arising. “The road towards the future requires knowledge and expertise,” he noted, adding that tourism will be at the forefront of a digital transformation of the Greek economy.
Greek Tourism Minister Elena Kountoura, in her address, said that digital transformation was a government priority and underlined that through the implementation of innovative products a further increase in tourist arrivals can be achieved. She presented the ministry’s actions in this direction and referred to the support of startup companies, coding of tourism legislation and digitalisation of tourism education. Kountoura said that the Greek Tourism Organisation will soon launch its new digital portal, Visit Greece, in 10 languages.
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations , Greek travel market, Greek tourism statistics, Greek tourism report
