Music is one of the biggest motivations for tourism. Whether live or recorded, experiencing the music of the world’s cultures is celebrating their rich diversity and talent, as well as promoting intercultural dialogue and exchange. Music has the power to connect the physical journey with the intellectual and emotional experience of travelers to make their trips meaningful, memorable and transformative. A music and tourism partnership also holds investment and innovation opportunities, and potential for decent employment.
UNWTO is co-author together with Colombia and Sound Diplomacy of a forthcoming white paper that explores and celebrates the links between music and tourism. Its purpose is to identify areas for discussion, raise questions and suggest possible ways for developing musical tourism products and using music to its full potential to promote destinations, brands and companies.
We will be launching the white paper on music and tourism at ProColombia’s session on this topic at this year’s World Travel Market. Colombia is one of the world’s music capitals and the ‘land of a thousand rhythms’ boasts a highly innovative music scene. We invite you to participate in this event.
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