When Zara founder Amancio Ortega was searching for a name for his first fashion store in La Coru?a back in 1975, he decided upon ‘Zorba’ after the 1964 film Zorba the Greek, Zara communications director, Jesus Echevarr?a, told the New York Times.
“I don’t think they were thinking of making history, just that it was a nice name, but apparently there was a bar that was called the same, Zorba, like two blocks away, and the owner of the bar came and said, ‘This is going to confuse things to have two Zorbas.’ They had already made the molds for the letters in the sign, so they just rearranged them to see what they could come up with and thus found Zara…
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