A global study has identified a sharp fall in travel and tourism recovery times following a crisis, travelmole.com reports.
The research by the World Travel & Tourism Council and crisis management specialist Global Rescue indicated average recovery times following a crisis dropped from 26 months in 2001 to just 10 months in 2018.
By looking at the impact of 90 crises during the period, at a national and city level, the study discovered that of the four crisis categories analyzed, political instability proved the most challenging.
Political crises had average recovery times of 22.2 months, with a minimum of 10 months, while terrorist or security-related incidents have the shortest average recovery time of 11.5 months or a minimum of 2 months.
The study recorded the average recovery times for natural disasters and disease outbreaks were 16.2 months and 19.4 months respectively (minimum 1 and 10 months respectively).
Of the 90 crises analyzed 32% were terrorism/security-related, 13% were disease/outbreaks, 19% were political instability and 36% were natural disasters.
Gloria Guevara, WTTC president, and CEO said: “This comprehensive research shows just how resilient the travel and tourism sector truly is.
“While there is still work to be done, the data points out that recovery times have fallen significantly over the past two decades and that major strides have been made. It is crucial that we continue to learn from previous incidents and continue to come together through public-private partnerships to make a real difference in reducing both the economic and human impact.”
In the report, WTTC and Global Rescue share recommendations on how destinations can mitigate the impact of a crisis, showcasing successful examples from the likes of Kenya, Mexico, Egypt, Hawaii, and Japan.
To view the full report, please visit www.wttc.org/crisisreadiness
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