A new survey has found that 2021 will be the summer of the “multi micro-cation”, meaning people will take multiple vacations between now and September, favoring shorter trips over the traditional week-long or more vacation, ftnnews.com reports.
The survey from travel insurance provider Allianz Partners discovers that one in three (34%) Americans will have multi micro-cation.
The travel insurance and assistance company revealed two in three (67%) Americans will travel away from home this summer for at least a night, and that the average number of trips is 1.2 vacations, which is defined as a leisure trip at least 100 miles from home. Four in 10 (44%) Americans are eager to travel and will take the first opportunity to take a vacation. In fact, a majority (51%) of these eager travelers will take multiple trips, with 22% intending to take at least three trips this summer.
Four nights away is the average trip length – also known as a micro-cation, which Allianz Partners defined in 2019 as a leisure trip that is fewer than five nights – and the average drops for those who vacation more often, Allianz’s survey noted.
For those who take four or five trips a year, four in 10 (40%) spend only two or fewer nights away from home on those trips. The “multi micro-cation” trend is popular among 18 to 34-year-old travelers, with nearly half of that age group (46%) saying they plan to take two or more trips this year.
“Americans are making up for lost time and are planning not just one vacation this summer, but multiple ‘micro-cations,’” noted Daniel Durazo, director of marketing and communications at Allianz Partners USA.
“Pre-pandemic we coined the term micro-cation and this year we’re seeing that trend return with a vengeance, with Generation Z and Millennials leading the pack of Americans who are taking multiple trips. For those planning on traveling multiple times this year, annual travel insurance offers coverage for rental cars as well as coverage for trip cancellations, interruptions and delays, baggage issues, and medical emergencies. Annual travel insurance offers value and the convenience of a single purchase for 12 months of travel.”
The Vacation Confidence Index has been carried out each summer since 2010 by national polling firm Ipsos Public Affairs on behalf of Allianz Partners USA.
Even though Allianz travel insurance products generally do not cover known, foreseeable, or expected events, epidemics, government prohibitions, warnings, or travel advisories, or fear of travel, this year Allianz Partners USA announced the rollout of its new Epidemic Coverage Endorsement, which adds enhancements for new purchasers of some of its travel insurance products that may provide coverage to customers who become ill with COVID-19 or a future epidemic, are individually ordered to quarantine,** or are denied boarding due to a suspected illness. This new coverage formalizes and adds to some of the temporary accommodations the company put into place in March 2020 to assist travelers who had been impacted by the COVID-19 crisis.
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