Anyone considering visiting Greece for a holiday needs to think twice as once they’re in Greece, they may want to stay forever, ekathimerini.com reports.
That’s the central theme in a new campaign for Greek tourism, launched by the Greek National Tourism Organization on Monday.
A video for the “Greece: You will want to say forever” campaign features an Austrian man, Otto, who tells his story of ending up in Greece to a backdrop of excellent images from the Greek islands.
The Onassis Foundation supports the new summer tourism campaign and Ogilvy produced the promotional video.
“This year we chose to focus on the emotions caused by visiting our country. A true story inspires the new promotion campaign of Greece abroad, through the narration of the experience of a traveler who originally came to our country for vacation, but the peace, simplicity, and beauty he experienced, led him to stay, work, start a family in Greece, and finally change his life forever,” noted Tourism Minister Vassilis Kikilias.
GNTO General Secretary Dimitris Fragakis added that “a true story becomes the basis of the campaign’s content this year, which touches the feeling of travelers and puts in the foreground the authenticity of the destination called Greece. Identity and authenticity so strong, that they will make the visitor think of staying in our country forever.”
RELATED TOPICS: Greece, Greek tourism news, Tourism in Greece, Greek islands, Hotels in Greece, Travel to Greece, Greek destinations, Greek travel market, Greek tourism statistics, Greek tourism report
