The Municipality of Rhodes approved the establishment of a DMO (Destination Management Organization) and the conclusion of a relevant memorandum of cooperation with the Ministry of Tourism.
The Municipality of Rhodes is one of the leading tourist destinations in Greece, with a historical and cultural heritage, developed tourist infrastructure, and international recognition. According to the Municipality, taking into account modern challenges and international trends in tourism, the need for strategic management, promotion, and sustainable development of the tourism product of Rhodes is more relevant than ever.
DMOs are a successful and widespread structure internationally. Indicatively, a DMO (Destination Management Organization) to:
-Meet the needs of modern travelers by providing specialized information for different types of visitors and experiences.
-Encourages the active participation of the local community in tourism development and contributes to the further development of tourism awareness.
-Utilizes internet applications (e.g. social media, etc.), intensifying the visitor’s relationship with the destination at all stages of the tourism experience.
-Improves the performance of local businesses involved either directly or indirectly with tourism, supporting their participation
-Ensures the sustainability of tourism development, management, and promotion of destinations
-Prepares studies that capture and evaluate the actual situation of destinations and their prospects for sustainable tourism development (analysis of the current destination situation, the offered tourism products, etc.)
-Prepares integrated management plans for them.
-It establishes a dynamic and modern identity for the destination, and significant comparative advantages for the tourism product can arise.
The initiative for the establishment of a Destination Management and Promotion Organization (DMO) reflects the commitment of each Municipality to the coordinated planning, implementation and evaluation of the development of the tourism sector for the destination in question as it plays an important role in its long-term development, shaping an effective strategy for the development and promotion of the place to prospective travelers. The creation of a DMO will, therefore, on the one hand, practically reshape the organizational structure of Tourism in the Municipality of Rhodes and, on the other hand, strengthen its position on the World tourism map.
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