More than half of British holidaymakers would change their travel plans if they knew that the destination they had booked their holiday to was suffering from overtourism.
This conclusion emerges from the latest Insight Report by Travel Weekly. The research was carried out by the companies Service Science and Kantar from 3 to 6 January on a sample of 1,281 adults in the United Kingdom.
The detailed findings of the research:
55% of Britons who planned their summer holidays abroad in January would change their plans if their destination was “overtourism”.
Two in three holidaymakers (62%) and almost three in four adults with children (72%) would change their plans “if they knew there were protests and demonstrations against overtourism in a destination.
A significant proportion of would-be holidaymakers who said they would change their plans if they knew about the protests had not heard anything about overtourism (46%) before the survey, and only 40% were aware of the protests.
Younger adults were the least aware of either overtourism or the protests. Just one in three 16-34-year-olds (32%) had heard of the term overtourism compared to half (53%) of 45-54-year-olds and two-thirds (64%) of over-55s. Also, just 24% of 16-44-year-olds had heard of the protests compared to 48% of 45-54-year-olds and 62% of those 55 and over-55s.
Taxes and limits on tourist numbers
Another YouGov survey in August last year found that half of the respondents in Spain (54%), France (50%), the UK (48%), and Germany (49%) would support imposing taxes on tourists to reduce overtourism. More than half would support limits on the number of tourists – 50% in the UK, 60% in France and Germany
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