The habits, choices and trends that characterize Greeks this summer are outlined by the new Panhellenic Survey by Focus Bari, with data from YOUGOV Profiles. Here are the main conclusions:
One in four Greeks will not go on vacation this year, mainly due to uncertainty and financial constraints.
Clean beaches, a calm atmosphere and affordable prices are the main selection criteria, while natural beauty and local gastronomy play a catalytic role.
Average vacation cost: €446 per person | Average duration: 9 days – Greeks are squeezing time and expenses, with almost €50 per day per person without giving up the need for rest.
For Greeks, vacations mean authenticity, intimacy, mental upliftment and not absolute offline, at least for one in three!
See the full research presentation here
