The shift toward “multidimensional” experiences that create emotional, social and spiritual connections is the clear trend highlighted in the new Minor Hotels Travel Trends Report 2026, published today under the title “Travelling Deeper: A Search for Lasting Connection”.
According to the findings, travellers are no longer satisfied with simply choosing a destination. They seek stories, genuine human interactions and meaningful engagement with local cultures — a trend that is shaping new demands in global hospitality. “The trend report reveals a growing appetite for authentic engagement and more conscious travel choices,” notes Minor International Group CEO Dillip Rajakarier, emphasizing that for the group this is an invitation to create experiences with a focus on wellbeing and cultural depth.
Strong travel intent for 2026
Despite economic uncertainty, travellers appear determined to continue travelling. A total of 94% of respondents state that they will travel as much or more than in 2025, while one in three is planning more trips. A similar share (94%) will maintain or increase their travel budget, with 47% saying they are ready to spend more. The intention to travel is even stronger in the high-end market: 61% of luxury travellers expect to increase their trips in 2026.
Quality over quantity
Travellers prioritize experiences with personal value. Although optimistic, they remain cautious: affordability affects the decisions of 53%, seasonality 42%, while ease of transport and available time are decisive factors (40%).
Short-term trip planning is increasing: more than half (53%) book within three months of departure. Official hotel websites remain the main planning tool (80%), surpassing personal recommendations (35%) and OTAs (29%). At the same time, 12% say they now use generative AI chatbots.
Travel with company — The human-centred side of the experience
2026 is expected to be the year of the “co-traveller”. Almost everyone plans to travel with company — mainly with a partner (66%), family (46%) or friends (32%). Quality time is the top priority for 86% when planning a leisure trip.
The most meaningful shared experiences are simple ones: food (67%), relaxation (54%) and cultural activities (55%). Moreover, half of travellers (56%) prefer activities exclusively within their own group, showing a preference for “closed” social interaction.
Seeking tranquillity and personal space
Even when travelling with others, travellers seek moments of solitude. A total of 71% consider it important to disconnect from technology and work-related stress during their trip. Wellbeing is strengthening as a key pillar of the travel experience: 44% want to incorporate more mindfulness, a figure that rises to 73% among those already practicing wellbeing routines.
Spa treatments remain the most popular choice (75%), followed by nature-based activities (59%) and exercise (49%). One in three (37%) states that they set aside “me time” even on group trips.
Taste and culture — Authenticity as a magnet
For 85% of travellers, the culture of a place is discovered primarily through its food, while architecture (71%) and nature (65%) complete the trio. A total of 83% are influenced by the degree of local engagement, while 79% prefer independent exploration over organized tours.
A total of 76% state that they will return to a destination if they feel a personal connection to it, underscoring the importance of authenticity.
Shift toward responsible hospitality choices
Sustainability is becoming a powerful selection criterion. A total of 47% take into account a hotel’s sustainability profile, while more than half say that environmental, cultural and social initiatives strengthen their connection with the destination.
Travellers now seek brands that not only adopt responsible practices but also guide them toward more conscious choices.
