Turkish Airlines will introduce Batman’s Gotham City and Superman’s Metropolis as newest U.S. “Destinations” via sponsorship, ftnnews.com reports
Turkish Airlines today announced its partnership with Warner Bros. Pictures on the highly anticipated action adventure film, Batman v Superman: Dawn of Justice. In the movie, a pivotal scene unfolds aboard a 777 Turkish Airlines plane.
Turkish Airlines is unveiling innovative movie-themed experiences that give fans around the world an inside look into the world of the iconic Super Heroes facing off for the first time on the big screen when the film comes to cinemas worldwide beginning March 25, 2016.
“We are delighted to be partnering with Turkish Airlines to take Batman and Superman into the skies and to fans everywhere,” said Gene Garlock, Warner Bros. Pictures’ Executive Vice President, Worldwide Promotional Partnerships. “What made Turkish Airlines such an inspiring partner was their aspiration to dream up something more than just a promotional program but an experience that would be as original and epic as the film.”
Array of experiences
Drawing inspiration from the film, Turkish Airlines has created an array of experiences, beginning with an invitation for travelers to “book” flights to two new U.S. destinations – Gotham City and Metropolis. Turkish Airlines currently flies to 113 countries, more than any other airline, with flights to 284 destinations – now including the home cities of Batman and Superman.
“Showcasing Gotham City and Metropolis as our newest U.S. ‘destinations’ reinforces our commitment to grow Turkish Airlines’ visibility in the U.S., an important and growing market for the airline,” said M. Ilker Ayc?, Turkish Airlines’ Board Chairman.
Beginning February 8th through Mid March 2016, Turkish Airlines is inviting fans and newcomers alike to visit turkishairlines.com/flytogotham or turkishairlines.com/flytometropolis to reserve flights and begin their journey into the world of Gotham City and Metropolis. In doing so, participants will get an exclusive virtual view into the life of each city, including the activities, culture, nightlife and more.
Movie-themed activation
With the Gotham City and Metropolis virtual experience as the centerpiece of its partnership with Warner Bros., Turkish Airlines is also sponsoring the movie’s premieres and will offer eight lucky fans the opportunity to attend one of these gala events. Further, beginning today, Turkish Airlines will start unveiling its movie-themed activations, including:
- An exclusive 777 Turkish Airlines wrapped in Batman v Superman: Dawn of Justiceimagery;
- Limited edition movie-themed in-flight amenity kits for adults, which includes an eye mask and slippers;
- Limited edition movie-themed in-flight amenity kits for children, including headphones, slippers, and a watch;
- Movie-themed in-flight menu items, such as branded cookies and cupcakes;
- A Time Out travel guide featuring content focusing on Gotham City and Metropolis, which will be distributed to moviegoers, passengers and at select venues;
- A special edition frequent flyer Miles & Smiles card.
- Fans can also join the online conversation around the movie using the hashtags #flytogotham and #flytometropolis.
Read more here.
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