One of Europe’s leading hub, Athens International Airport was announced as the winner in the 4 – 20 Million Passengers category of the Routes Europe edition of the Routes 2016 Marketing Awards which were formally announced during the Networking Evening event which took place at ICE Krak?w in Poland.
The awards, which are voted exclusively by airlines, are split into four categories comprising of three airport categories, split by size and a destination category for the best destination marketing campaign by a tourism authority.
Amsterdam Airport Schiphol was named overall winner and also winner in the over 20 million passengers category, while Athens International Airport was honoured in the 4-20 million passengers category; City Airport Bremen in the under 4 million passengers category and Innovation Norway in the Destination Marketing category.
Created in 1997 to recognise excellence in airport marketing as rewarded by airlines, the annual Routes awards provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
“We’re delighted to mark the achievements of all of our nominated airports and destinations in the third regional heat of the Routes Marketing Awards. Year-on-year we are impressed by the calibre of the submissions,” said Adrian Newton, Group Director, Aviation & Technology, UBM EMEA who presented the awards to all the winners and highly commended airports.
As overall winner of tonight’s awards, Amsterdam Airport Schiphol will be automatically shortlisted for their category at the World Routes Awards in Chengdu, China on September 26, 2016. Auckland Airport and Nassau Paradise Island Promotion Board are also shortlisted from previous regional wins at Routes Asia and Routes Americas.
A respected panel of judges made up of senior members of the airline network planning community reviewed airline nominations and submissions from the nominated airports in order to determine the winners.
The panel consisted of the following experts:
Wolfgang Reuss, senior vice president network, airBaltic
Robert Ludera, director network planning and scheduling, LOT Polish Airlines
Karen Switzer, director of aviation planning, TUI Thomson Airways
Peter Nilsson, head of network Europe, SAS Scandinavian Airlines
Fernando Estrada, director of strategy and alliances, Vueling
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