The importance of wine tourism as a key pillar of the development of Greek tourism was underlined by the Minister of Tourism, Olga Kefalogianni, during the meeting of the Wine Tourism Council. The meeting was attended by the Secretary General of Tourism Policy and Development, Vasia Koutsoukou, the Vice President of the Greek National Tourism Organization, Konstantinos Zikos, the Deputy Governor of Attica, Christina Kefalogianni, and the President of the Wine Tourism Council, Mary Triantaphyllopoulou.
Ms. Kefalogianni praised the role of the Wine Tourism Council, characterizing it as a decisive tool for the promotion and strengthening of wine tourism in Greece. At the same time, she referred to the international recognition of Greek wine, highlighting its contribution to strengthening the sustainability, resilience and competitiveness of the Greek tourism product.
“Winemaking in Greece is not only a centuries-old tradition but also a dynamic sector of our economy,” the Minister stated characteristically, adding that “wine tourism combines primary production, cultural heritage, hospitality and gastronomy, offering visitors an authentic experience.”
New initiatives for the development of wine tourism
Ms. Kefalogianni placed particular emphasis on initiatives for the institutional strengthening of wine tourism, highlighting, among other things:
- The possibility of operating main tourist accommodations within wineries.
- The Visitable Winery Label.
- The financing of programs to strengthen agritourism and gastronomy through the Recovery and Resilience Fund.
In this context, a market study for gastronomic tourism and agritourism was recently completed, recording products, services and wine tourism businesses throughout Greece.
At the same time, the creation of a thematic national Destination Management Organization (DMO) is being promoted, which will connect producers and tourism businesses, shaping a coherent development strategy.
Digital promotion platform
Another important initiative is the creation of a special digital platform, which will contribute to the promotion of the country’s gastronomic and agritourism resources.
The course of Greek tourism
Referring to the overall performance of Greek tourism, the Minister highlighted the new records in arrivals and revenues last year, while also noting that the Ministry’s strategy focuses on the sustainable and resilient development of the sector.
“We continue to implement our strategy for a tourism that creates value for the entire country and supports local development,” noted Ms. Kefalogianni, concluding:
“Greek wine is a significant competitive advantage, which we can and must further exploit. With cooperation, coordination and the appropriate tools, Greece can become a leading global wine tourism destination.”
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