With its wine wealth at the forefront and with the aim of strengthening authenticity and sustainability, Santorini is taking a decisive step towards redefining its tourism model.
The Municipality of Thira, within the framework of the initiative “Santorini 2025: Year of Promoting and Supporting Authenticity”, and in collaboration with the Santorini Winemakers Association, is organizing a workshop entitled:
“Wine tourism as a catalyst for the repositioning of Santorini: Sustainable development, diversification and partnerships for a future with quality and resilience”.
The workshop will take place tomorrow, Wednesday, June 18, 2025, at 7:00 PM, at the Belloneio Cultural Center in Fira, with the keynote speaker being Dr. Marianna Sigala, Professor of Marketing and Director of the International School of Hotel Studies at the University of Newcastle (Australia).
Dr. Sigala, internationally recognized for her work in tourism transformation, will highlight the strategic importance of wine tourism as a tool for differentiation, strengthening local identity, and creating resilient synergies. As she notes, the workshop is aimed at professionals who see beyond wine and the season.
Participation is free, and a certificate of attendance will be issued at the end of the event.
