Tornosnews interviewed Natalie Humphreys, Area Manager Greece & Cyprus B2B Sales & Cooperations at HolidayCheck.com and presents her valuable reflections on the Greek travel market during the previous year:
“As we reflect on 2015, a somewhat troubled and last minute year for reservations from the German market, we can sigh a sigh of relief that 2015 was better than the bumper year of 2014!
HolidayCheck closed over 65 million euros in reservations to hotels located all over Greece in 2015, this is a 3 million increase on 2014, showing that the German market continues to grow stronger no matter what the political situation.
I met personally with many hoteliers during 2015, travelling around Greece from my base in Rhodes. The purpose was to increase hoteliers understanding of how to manage their online reputation and thus increasing their reservations via HolidayCheck.
Many hotels took part in various events throughout the summer events such as guest review days and management cocktail parties, where guests were encouraged to write a review during their stay, these hotels were able to collect on average plus 30 reviews per week, one of the key factors that pushed many hotels into pole position for reaching 2016 HolidayCheck Award distinction.
Hotels that achieve award status can expect a massive increase in bookings, the German market trusts the HolidayCheck Award logo. 80% of Germans research their next holiday on HolidayCheck prior to booking, HolidayCheck creates a bill board effect influencing both online and offline bookings from the German speaking countries, clever hoteliers are really taking care of their HolidayCheck profiles.
Recently, we announced the winners of the HolidayCheck 2016 Award (#HCAWARD16), January is very exciting as I will personally visit all the Award Hotels to deliver their Awards.
2016 so far is going very well, HolidayCheck has over 12 million euros in reservations for s2016, with each week hundreds of thousands of people searching and booking, January is one of our strongest months for bookings, we are confident 2016 will be another great year!
Plans for 2016, we will continue to work closely with local hotels. One big target for me in 2016 is to reach out to all the hotels that are not in contact with me, who are not registered to manage their hotels profile page on HolidayCheck.
You know it really surprises me that so small numbers of hoteliers in Greece care enough to manage their HolidayCheck profiles.
For free they can add their own photos and contact details to their HolidayCheck profile page, but by not registering for their free hotel manager account they risk losing out on bookings from us, it just doesn’t make sense!
If a hotel looks after its profile and collects a good amount of reviews each year, then the hotel can expect to appear organically high in the HolidayCheck search results. HolidayCheck is all about visibility, if your hotel is not appearing in the top 2 pages of the HolidayCheck search results for your region, then your hotel is not reaching its full potential for bookings from the German market via HolidayCheck.”
More info and contact:
Natalie Humphreys
Area Manager Greece & Cyprus B2B Sales & Cooperations
Rhodes, Greece
+30 698 503 3264
natalie.humphreys@holidaycheck.com
Read also: HolidayCheck Award 2016: The most popular Greek hotels for German tourists
