The first Radisson Red brand hotel will open in Brussels on April 16 and has recently announced projects in Jeddah and Guangzhou, China.
Aimed at tapping into a younger demographic, known as the ‘Millennial’ generation, the group will be aiming to open 60 properties worldwide by 2020.
The new brand places special emphasis on design, personal interaction and technology.
Visitors will be able to check in through the hotel’s app as well as order flowers and control their room’s operation digitally.
This year, Radisson Red brand hotels will start to operate in Shenyang in China, Cape Town in South Africa, in US Minneapolis, in Campinas, Brazil, as well as Bogota and Cali in Columbia.
Lifestyle select brand in Dubai
Carlson Rezidor Hotel Group is also set to launch its lifestyle select brand in Dubai with the Radisson Red in Dubai by 2018.
The mid-market brand is scheduled to open its doors in Dubai’s Silicon Oasis at the same time as the global hotel brand launches its first Radisson Red in Saudi Arabia.
The hotel will feature a number of ‘creative’ dining outlets, including the OuiBar and ReDeli and will also include the Red Outdoor Terrace and a number of reading rooms.
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